Privacy Policy

Effective 24 March 2026 — THE BENCHMARKING GROUP PTY LTD t/a Callyx.ai — ABN 76 118 947 872

We value your privacy very highly. Please read this Privacy Policy carefully before using the Callyx.ai application (the “Application”) operated by THE BENCHMARKING GROUP PTY LTD t/as CALLYX.AI, a Company formed in Australia, with an Australian Business Number of 76 118 947 872 (“us, we, our”) as this Privacy Policy contains important information regarding your privacy and how we may use the information we collect about you.

Your access to or use of the Application is conditional upon your acceptance of and compliance with this Privacy Policy. This Privacy Policy applies to everyone, including but not limited to visitors, users and others, who wish to access or use the Application.

By accessing or using the Application, you agree to be bound by this Privacy Policy. If you disagree with any part of this Privacy Policy, you do not have our permission to access or use the Application.

What information we collect and store

We collect and store any and all information that you enter on this Application. We collect and store the following information about you:

Identifying informationName

SourceInformation submitted by the consumer; Social networks
Legal basisThe user has provided consent to the processing of their information; Processing is necessary to perform a contract with the user; Processing is necessary in order to take steps that the user has requested prior to entering into a contract
How we use itEnforcing our Terms of Service; Marketing and advertising; Processing or fulfilling orders or transactions; Processing payments; Providing customer service

Identifying informationBilling address

SourceInformation submitted by the consumer
Legal basisThe user has provided consent to the processing of their information; Processing is necessary to perform a contract with the user; Processing is necessary in order to take steps that the user has requested prior to entering into a contract
How we use itEnforcing our Terms of Service; Processing or fulfilling orders or transactions; Processing payments; Providing customer service

Identifying informationPhone number

SourceInformation submitted by the consumer
Legal basisThe user has provided consent to the processing of their information; Processing is necessary to perform a contract with the user; Processing is necessary in order to take steps that the user has requested prior to entering into a contract
How we use itEnforcing our Terms of Service; Marketing and advertising; Processing or fulfilling orders or transactions; Processing payments; Providing customer service

Identifying informationIP address

SourceTracking pixels
Legal basisThe user has provided consent to the processing of their information
How we use itAnalytics; Enforcing our Terms of Service; Providing customer service

Identifying informationEmail address

SourceInformation submitted by the consumer; Social networks
Legal basisThe user has provided consent to the processing of their information; Processing is necessary to perform a contract with the user; Processing is necessary in order to take steps that the user has requested prior to entering into a contract
How we use itEnforcing our Terms of Service; Marketing and advertising; Processing or fulfilling orders or transactions; Processing payments; Providing customer service

Identifying informationDevice identifier

SourceTracking pixels
Legal basisThe user has provided consent to the processing of their information
How we use itAnalytics; Enforcing our Terms of Service; Providing customer service

Financial informationCredit card or debit card number

SourceInformation submitted by the consumer
Legal basisThe user has provided consent to the processing of their information; Processing is necessary to perform a contract with the user
How we use itEnforcing our Terms of Service; Processing or fulfilling orders or transactions; Processing payments

Financial informationCard expiration date

SourceInformation submitted by the consumer
Legal basisThe user has provided consent to the processing of their information; Processing is necessary to perform a contract with the user
How we use itEnforcing our Terms of Service; Processing or fulfilling orders or transactions; Processing payments

Financial informationCard CVV (security code)

SourceInformation submitted by the consumer
Legal basisThe user has provided consent to the processing of their information; Processing is necessary to perform a contract with the user
How we use itEnforcing our Terms of Service; Processing or fulfilling orders or transactions; Processing payments

Financial informationBank account number

SourceInformation submitted by the consumer
Legal basisThe user has provided consent to the processing of their information; Processing is necessary to perform a contract with the user
How we use itEnforcing our Terms of Service; Processing or fulfilling orders or transactions; Processing payments

Financial informationProfit & Loss, Balance Sheet & Business Details

SourceInformation submitted by the consumer
Legal basisThe user has provided consent to the processing of their information; Processing is necessary to perform a contract with the user
How we use itPerforming services

With whom we share your personal information

We share the personal information below with the following categories of third parties for the following reasons:

Name

Third partiesCustomer management systems; Data linking platforms; Email marketing vendors; Email service providers; Financial transactions processors
ReasonsTo manage our interactions with you; To process transactions; To enforce our Terms of Service; To market to you via email

Billing address

Third partiesCustomer management systems; Data linking platforms; Email service providers; Financial transactions processors
ReasonsTo manage our interactions with you; To process transactions; To enforce our Terms of Service

Phone number

Third partiesCustomer management systems; Data linking platforms; Email service providers; Financial transactions processors
ReasonsTo manage our interactions with you; To process transactions; To enforce our Terms of Service

IP address

Third partiesData analytics providers; Data linking platforms; Hosting providers
ReasonsTo analyse your interactions with us or our application; To process transactions

Email address

Third partiesCustomer management systems; Data linking platforms; Email marketing vendors; Email service providers; Financial transactions processors
ReasonsTo manage our interactions with you; To process transactions; To enforce our Terms of Service; To market to you via email

Device identifier

Third partiesData analytics providers; Data linking platforms; Hosting providers
ReasonsTo analyse your interactions with us or our application; To process transactions

Credit card or debit card number

Third partiesFinancial transactions processors
ReasonsTo process transactions

Card expiration date

Third partiesFinancial transactions processors
ReasonsTo process transactions

Card CVV (security code)

Third partiesFinancial transactions processors
ReasonsTo process transactions

Bank account number

Third partiesFinancial transactions processors
ReasonsTo process transactions

How we protect your personal information

We have implemented the following measures to protect and safeguard your personal information:

  • Limiting the amount of personal information that we collect to strictly necessary only
  • Using SSL encryption or other secure technologies when receiving or sending personal information beyond internal networks
  • Having comprehensive written security policies and procedures
  • Training our employees on best security practices
  • Requiring our employees to sign confidentiality agreements
  • Encrypting laptops, USBs and other portable media
  • Implementing and monitoring intrusion prevention and detection systems (e.g. anti-virus software)
  • Maintaining up-to-date software and safeguards

Cookies

A cookie is a small piece of data sent from a website and stored on your device by your browser. This Application sets cookies and may use cookies for reasons including, but not limited to:

  • Analysing our Application traffic
  • Analysing your interactions with advertisements
  • Identifying whether you are signed in to the Application
  • Testing content on the Application
  • Storing information about your preferences
  • Recognising when you return to the Application

Most web browsers automatically accept cookies. However, you can modify your browser settings to decline cookies, if you prefer. This setting may prevent you from taking full advantage of the Application.

Children's privacy

This Application is intended for use by a general audience and does not offer services to children. Should a child whom we know to be under 18 send personal information to us, we will use that information only to respond to that child to inform them that they cannot use this Application.

Analytics programs

This Application uses Google Analytics to collect information about you and your behaviours. If you would like to opt-out of Google Analytics, please visit https://tools.google.com/dlpage/gaoptout/.

Information retention

We retain all of the information that we collect until we no longer need the information to provide our service to you.

Direct marketing

We use the information that we collect about you for direct marketing purposes. Direct marketing is the act of selling products or services directly to consumers rather than through retailers. Please see the “Your rights” section below for more information regarding exercising your privacy rights related to direct marketing.

Your rights

All visitors or users of this Application have the following rights with regard to their personal information:

  • The right to access the personal information that we hold about you.
  • The right to receive the personal information that we hold about you in a portable and, to the extent feasible, a readily usable format that allows you to transmit this information to another entity.
  • The right to ask us to transmit your personal information that we have collected on you to another provider, where technically feasible.
  • The right to request that we amend any of the information that we have collected about you.
  • The right to withdraw your consent to the processing of your personal information.
  • The right to request that we restrict the processing of your personal information.
  • The right to request that we delete some or all of the personal information that we have collected about you.
  • The right to lodge a complaint regarding our collection, sharing, and processing of your personal information with competent authorities in the proper jurisdiction.
  • The right to opt out of the use of your personal information for purposes of direct marketing.
  • The right to opt out of the use of your personal information for the purposes of profiling in furtherance of decisions that could produce legal or similarly significant effects concerning you.
  • The right to opt out of the use of your personal information for automated decision making purposes.

Exercising your rights

You may exercise the rights specified above by submitting a consumer request to:

May Astom — Accounts & Admin

enquiries@benchmarking.com.au

+61 2 9262 5564

L3/47 York Street, Sydney NSW 2000, Australia

www.benchmarking.com.au

We will need to verify your identity prior to effectuating your request. To verify your identity, you will need to provide us with the following information with your request:

  • Name
  • Phone number
  • Email address
  • Company certificate

Please note that we may be unable to process your request if you do not provide us with the above information. We will respond to most consumer requests within 30 days of receipt. However, some requests may take longer. We will notify you in writing if we need more time to respond. We have the ability to deny your request(s) if certain exceptions in the law apply. If we do deny your request, we will provide you with the reasons for such denial.

Accountability

The following person is accountable and responsible for our privacy practices and procedures:

May Astom — Privacy Officer

+61 2 9262 5564

enquiries@benchmarking.com.au

You may lodge a complaint with us by contacting the person accountable and responsible for our privacy practices and procedures at the contact information above.

Location of data processing

All data processing activities undertaken by us take place in Australia.

Third-party websites

This Application may contain hyperlinks to websites operated by parties other than us. We provide such hyperlinks for your reference only. We do not control such websites and are not responsible for their contents or the privacy or other practices of such websites. It is up to you to read and fully understand their Privacy Policies. Our inclusion of hyperlinks to such websites does not imply any endorsement of the material on such websites or any association with their operators.

Transferring data

We may transfer your personal information for processing to the United States. This means that your information may be processed outside of your country of residence and it may be accessible to law enforcement and national security authorities of that country and jurisdiction. Please note that we use standard contractual clauses, additional safeguards, and adequacy decisions to transfer data.

Questions

If you have any questions about this Privacy Policy, please contact us at enquiries@benchmarking.com.au.

THE BENCHMARKING GROUP PTY LTD t/a Callyx.ai — ABN 76 118 947 872 — L3/47 York Street, Sydney NSW 2000, Australia